Case Study: How Hefner Motors Runs Showroom & Service Screens for FREE
DIGITAL SIGNAGE RESOURCES
This case study explains how Hefner Motors adopted PosterBooking to power screens across the showroom, service reception, and waiting areas without adding operational overhead.
Overview
Hefner Motors operates as a lean automotive retailer, where attention in the showroom and service lounge directly influences test drives, add-ons, and service upsells.
They needed a way to keep offers, financing notices, parts promotions, and service timelines visible and current, but they did not want complicated software, expensive contracts, or constant IT involvement. PosterBooking appealed because it delivered clear, crisp visuals on standard displays and allowed quick content updates from a browser.
Hefner Motors noted that the platform was easy to use and, for their current scale, free for small deployments under ten screens, which aligned perfectly with their footprint.
The Challenge
Dealership messaging changes frequently, from manufacturer incentives and weekend events to seasonal tyre offers and service queue information.
Printing posters or loading files by USB was too slow and often resulted in outdated content lingering in public view. Staff at the service desk and sales floor had limited time, so any solution that relied on them to fiddle with media players would not be adopted.
Hefner Motors also wanted to keep costs low while they validated what content actually moved customers to act. They needed a reliable, low-friction system that centralised updates, preserved brand consistency, and could scale later without forcing a complete rebuild.
The Solution
Hefner Motors chose PosterBooking because it paired high-quality on-screen output with a simple, dependable, browser-based CMS. They scheduled content for different zones of the dealership - showroom highlights during peak visit times, service updates in the lounge, and accessory promotions near parts pickup - while keeping fonts, colours, and logos consistent.
The team could change creatives in minutes, preview updates before publishing, and avoid interrupting front-of-house workflows. Operating on PosterBooking’s free usage allowance for small deployments, as the client described, kept the total cost near zero during the trial phase and gave them a clear upgrade path if they expanded above ten displays.
Implementation
They started small, placing screens where customers naturally pause: one near the primary showroom path, one in the service reception area, and one in the waiting lounge. Content focused on timely, high-visibility items such as current offers, financing highlights, and service ETA updates in plain language.
A simple naming convention and a shared folder kept assets tidy, while one staff member handled updates centrally in the PosterBooking dashboard to avoid ad-hoc changes on site. Short, informal handovers ensured everyone knew how to request a change without needing to learn new software. This approach kept installation and training light while producing immediate, visible improvements in how information reached customers.
Results and Impact
Within days, messages stayed current and consistent, customers saw clearer information at a glance, and staff answered fewer repetitive questions about offers or service timelines. When a manufacturer incentive changed mid-week, the updated creative appeared the same day without new prints or on-site tinkering. The team learned which content earned the most attention in each zone and began rotating messages accordingly, focusing the showroom on test-drive prompts and the lounge on maintenance bundles and accessories. Because the deployment remained under ten screens, the ongoing software cost, as described by the client, stayed minimal while they tested and refined their approach.
Testimonial
“Great Software and Glad its easy and free to use for small business not needing more then 10 displays.. If we ever get to a point where i would need more i will def purchase the software.“